Every major marketer will tell you that visual media is the most effective means of selling product, and a printed message at the Point-of-Purchase (POP) will determine your outcome.
Born of decades of printing expertise and media sales, in 2001 Inventive Media introduced our first patented innovation to a struggling In-Store Marketing industry. Despite everyone knowing POP’s marketing effectiveness rivals that of TV and the Internet, the industry was not attracting proportionate media dollars because of enormous execution problems that prevented more than 50% of all large format displays from ever seeing the glare of the retail floor.
To address this, we introduced a ship flat, self-assembling, large format, display that you still see regularly in all retail sectors today.
Now, after 20 additional years of helping Fortune 500 level marketers bring their product to retail, we introduced 10 other patented products and numerous other “ECO-Friendly” innovations, and have no intention of slowing down. Bring us a challenge, we will help you.
Additionally, custom printing is not brain surgery, but with new technology and an extensive choice of display, packaging, and signage alternatives, it is complicated and can be confusing. For those truly interested in selling product and even more importantly, building a brand, our free Production Harbor Pilot “PHP” can assist in finding the most effective and least expensive alternatives.
IM has always been singularly focused on environmental impact and careful to innovate and represent products that are sustainable. Recently our focus on replacing convenience and disposability with innovation and responsibility has turned our attention to the largest segment of the In-Store marketing business which needs an upgrade more than any other…packaging. In fact packaging is the largest producer of “SINGLE USE PLASTIC” of any industry and accounts for 36% of all plastics produced.
To follow thru with this pursuit we have partnered with a like minded Company who is heavily invested in sophisticated equipment that turns a common blister pack into a custom molded, plastic free, precision printed package that uses no plastic, and a patented folding carton which is certified tamper evident, and also uses no plastic. Both are completely biodegradable.
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